Re: Aric Morrison

To Whom It May Concern:

I have had the privilege of collaborating with Aric Morrison in his work as a Professional Coach. I am familiar with his Mentor Coaching roles with varied clients, and as he evaluated and guided other coaches in their work.

Aric brings a unique ability and background to the Professional Coaching field. His work in executive business settings and roles make him particularly suited to engage individuals in a broad range of situations and locations. His practice as a Professional Coach applies the substantial experience and training that he has had.

Through my years in practicing and teaching Psychiatry and Psychoanalysis as a Clinical Professor at Baylor College of Medicine, and most recently in practicing and teaching Professional Coaching, I know Aric as an exceptionally accomplished professional. I highly and unequivocally recommend him.

With best regards,
David Krueger MD
Dean of Curriculum
Coach Training Alliance
CEO, MentorPath


Michael Christie
3-17 Jutland Street
Moncton, NB EIE IN4 Canada

To whom it may concern:

My name is Michael Christie, known widely within the handknotted rug and carpet industry as ‘The Ruggist.’ In the Fall of 2017 1 assumed the role of Editor of Rug Insider Magazine with one goal; updating the venerable industry publication to provide timely, relevant, and thought provoking editorial content for our readers. Aric Morrison has been a critical part of this plan throughout.

The reasoning is simple; Mr. Morrison provides straight-forward, allegorical commentary on business and moreover, alludes to what is required of adaptive successful businesses in the early twenty-first century. As a trade publication catering to the rug and carpet trade in North America, this pertinent advice from a so-called outsider is precisely what we require so as to not alienate our advertisers – some of whom could possibly take offence had the advice come from within. It is this consultive perspective which I find most beneficial and appealing.

Furthermore, working with Mr. Morrison has reminded me of my own deficiencies and I look to his writing not only with the mindset of how our readers will react, but also as to how I too can implement his ideas into my own work at Rug Insider and beyond.

The Ruggist
Editor of Rug Insider
Honorary Brand Ambassador, NCMEA

As a Publisher, I regularly receive hundreds of manuscripts; therefore, I cannot possibly accommodate them all. When I saw this book, Adversity Rockstar laying amidst the pile, the title captivated my attention. My first question was: What is an Adversity Rockstar? The more I read, the more my eyes were opened, not only to what it meant, but also to the overall profound and invigorating content.

In this book, Aric H. Morrison uses a Rockstar analogy that is easy to understand and implement; and exciting to imagine. Even more, Aric is spot on when he claims that every person has been through, and will continue to face, adversity. Adversity truly has no boundaries. It strikes every living, breathing person. This is only one simple reason why I knew this book offers such great value. Aric’s knowledge and wisdom, his Change Navigation Model (CNM), and his Adversity Attack Plan (AAP), that are shared in this book, are much needed by everyone.

As more people are stepping up to become Authors, the more self-help books flood the market. Many self-help books include, or lead to, some sort of model to follow. I must say, we see models (all the time) that are not effective. Many are out of sequence; meaning, you truly should complete later steps first, and first steps later. We also witness models that simply lack steps that must be taken to make the entire model effective. So, when Aric’s model showed up on my desk, it was a breath of fresh air. Finally, someone with enough knowledge and wisdom to not fake it, until he makes it. Finally, someone who spent the time needed (fifteen years, in fact) to record step-by-step what he did, and what works. Finally, someone who not only lives his model, but tested it time and again on others to prove it is life-changing. As I read through his book, I could not help but live out each step in the Change Navigation Model. That’s right, me, the Publisher, has already applied Aric’s teachings. Let me warn you, it works!

Throughout this book, Aric uses great examples and visuals to drive his points home. I especially love the dartboard analogy, where he guides his readers through creating various groups of people who will support them through their your darkest days. Even more, I love his Case for Compassion section at the end of each chapter. This is where Aric becomes transparent, allowing his readers to truly connect with him through the relation of circumstances. He truly is raw, real, and relatable to all who take time to learn from him.

Aside from the philosophical content and the innovative adversity self-help model, I admire the way Aric poured his heart and soul into this book. Anyone who reads Adversity Rockstar will immediately notice that this book was strategically written over an extended period. It is not just another thrown together book, in hopes to become an entrepreneur with a new title; and that, I appreciate!

In life, not only do we all face adversity, we also face moments when dreams (whether small or large) transform into reality. As I read and applied the knowledge in this book, I realized I could also apply everything to one of my dreams that is in the midst of coming true. When Aric speaks about not being clear-minded, due to overwhelm, that is exactly how I have been feeling with all the excitement around me. So, if it is a challenge you are facing or a dream come true knocking at your door, the Change Navigation Model is your #1 guide currently on the market.

In this book, Aric also encourages his readers to contact him via email to share their adversity stories with him. Aric shares a story where he contacted a musician in a famous band, to tell him about his story and how the music has helped him get through his hardships. Unbelievably, this musician responded, and the two began exchanging experiences and having a heartfelt conversation. So, you can see why Aric now offers you to do the same. Sharing your story with a famous Author and having them respond, is remarkable.

Lastly, I want to personally say “Thank You” to Aric H. Morrison, the author of this book, for being vulnerable and trusting in opening his heart to his readers. He has shared personal details, that most would be uncomfortable doing. It takes a lot of courage to do what he has done; and in the name of love, he has proven that he truly cares about others. He has created a masterpiece for all who read and apply his knowledge and wisdom found in Adversity Rockstar. Here at Transform Publishing, we look forward to assisting Aric with his upcoming book, Stealing Home.

Found CEO & Publisher
Elena Rahrig